The basic role of entertainment institutions in both Saudi Arabia and the UAE is to promote the stature of both countries as key destinations of international events and entertainment centers. In addition, the entertainment sector makes a contribution to increased competitiveness, as it promotes the country as a destination of choice through festivals and promotion offers. Along with this, various entertainment choices are provided to all segments of society in all provinces to enrich lives and bring smiles to people. Furthermore, these activities stimulate the private sector’s role building and development of entertainment businesses, leading to bolstering of the two countries’ economies through diversification of income sources and increased GDP. Entertianment activities also help support small and medium size enterprises (SME’s), along with increasing of foreign direct investments, leading up to generation of jobs in the sector where youth are the key workforce.